Send your catalog.
Get it back better.
FacetFlux uses AI to fill missing specs, normalize values, translate content, and classify your products to ETIM, eCl@ss, and more. Via API or upload — works alongside your existing systems.
Includes $5 in free AI enrichment — no credit card.
See your catalog the way your customers see it.
Drop your Excel or CSV. About three minutes later you get a report: fill rates per column, AI-found quality issues, ETIM readiness with the missing features listed — and 10 sample products enriched by AI.
- Fill rates and a quality score for every column
- ETIM readiness — real classes, real feature gaps
- 10 sample products enriched by AI, before and after
Three runs free. No credit card.
Sound familiar?
Every company that manages product data hits these walls.
Half your specs are missing.
Suppliers send incomplete data. Your catalog has gaps in dimensions, materials, weights, and technical specs. Filling them manually takes forever.
Every customer wants a different format.
One buyer wants ETIM. Another wants BMEcat. A third wants a custom Excel template. You end up maintaining six versions of the same catalog.
You don't have a "data team." You have Stefan.
Product data is nobody's full-time job. It's a side task for someone in product management or sales support. They need a tool that does the work, not a platform that creates more.
Agencies are slow and expensive.
Product data agencies charge $2–3 per SKU and take weeks. For 50,000 products, that's $150K and months of waiting. AI does it in hours for a fraction of the cost.
How it works
From raw data to enriched catalog — four steps, minutes not months.
Send your data.
Upload a CSV or Excel file — or send products via API. FacetFlux accepts messy, incomplete data. No reformatting, no cleanup required.
- CSV / Excel upload
- REST API & BMEcat import
- No reformatting required
AI analyzes your catalog structure.
FacetFlux detects what you have — and what's missing. Product types, attributes, categories, validation gaps. You see your catalog's real shape, possibly for the first time.
- Auto-discovery of product types
- AI-suggested attributes and taxonomy
- Gap analysis and quality scoring
Enrich with AI.
AI fills missing specifications, generates descriptions, translates content, and normalizes values — across your entire catalog. Every enriched value comes with a source.
- Fill missing specs from manufacturer data
- Multi-language content generation
- Value normalization and validation
Deliver to any customer.
Export as ETIM xChange, BMEcat, custom Excel, or serve via API. One source of truth, every format your customers need.
- ETIM xChange & eCl@ss export
- BMEcat export
- Custom formats, Excel templates & API
Built for...
Whether you manage product data in Excel or through an API — FacetFlux meets you where you are.
The Manufacturer
Your biggest customer just asked for ETIM-classified product data. You don't have a product database — you have a folder of PDFs and an ERP from 2008.
The Distributor
100,000 SKUs from 500 suppliers. Half the specs are missing. You need enrichment at scale, not another 6-month IT project.
The Developer
You already have an ERP or a product database. You want an enrichment API: send product JSON, get enriched JSON back. No UI, no migration, no vendor lock-in.
The One-Person Data Team
Product data is your side task. You need a tool that fills specs and generates content — not a platform that requires six months of configuration work.
Speaks the languages your customers speak
Industry standards your buyers already use — built into every enrichment.
ETIM
Classify products to ETIM and export as ETIM xChange.
eCl@ss
Map to eCl@ss classification for industrial buyers.
BMEcat
Import and export BMEcat for electronic catalog exchange.
GTIN
Built-in validation so barcode errors get caught before your customers catch them.
Custom Formats
Build export templates for any buyer's specific requirements.
Built by someone who has cleaned up product data before.
FacetFlux is built by Christoph Menge. Chris started coding at eight, on a C64. While studying physics at LMU Munich, he founded the subscription-billing service Pactas in 2011 — today's Frisbii. After selling it, he spent eight years at Fielmann as CTO of Fielmann Ventures and Head of Enterprise Architecture through the company's e-commerce transformation, then led the merchant domain as Product Director at Cenomi, Saudi Arabia's leading brick-and-mortar retailer, during its e-commerce initiative.
FacetFlux is where that converges: product data, done properly. Chris is German and works location-independently — usually somewhere between Europe and Southeast Asia.
When he's not working on software of some kind, you may find him in the kitchen or sailing — which are not mutually exclusive.
There is no sales department. If you write in, you get Chris.
Better product data starts in minutes.
Try our free tools, explore the API, or upload your catalog. No commitment required.
Includes $5 in free AI enrichment — no credit card.