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Marketplace integration

FacetFlux for Mirakl marketplaces

Enrich your catalog once, satisfy every Mirakl operator schema. Live on B&Q, ADEO, Conrad, and Debenhams via Optivise.

How the pipeline runs

1

Ingest your catalog

Send CSV, Excel, or API payload from your ERP. No reformatting required.

2

Enrich with AI

FacetFlux fills missing specs, normalizes units, and classifies products to ETIM and eCl@ss.

3

Distribute via Optivise

Optivise maps enriched products to each operator's category schema and pushes through the Mirakl Catalog Manager.

4

Land on the marketplace

Products list once the operator validates the feed — typically hours, not weeks.

What Mirakl operators require

Every operator runs their own schema. Most reject feeds for the same reasons.

  • Operator-specific category mapping — your products must align to the operator's tree, not yours.
  • Mandatory attribute completeness — fields like material, dimensions, IP rating, and voltage vary by category.
  • Normalized units — operators expect canonical units (mm, kg, W), not free-text variants.
  • Localized titles and descriptions — at minimum in the operator's home language.
  • GTIN validation — invalid or duplicate GTINs fail the import before any review.

Live on these Mirakl marketplaces

Through Optivise, the distribution leg of the FacetFlux pipeline.

B&Q
Kingfisher — UK DIY
ADEO
Leroy Merlin and the wider ADEO group — home improvement across France and the EU
Conrad
Electronics, automation, and industrial supplies — DACH
Debenhams
UK department store and online marketplace

Selling on Mirakl?

Talk to us about your operator schemas. We'll show you the pipeline from your ERP to the listing.